Contacts
Address:
Budapest, Hungary
Phone
(+39) 3406246452
E-mail
federico.fioravanti@icloud.com

Find me on:

Technical Skills
Strong UX/UI fundamentals HTML5 / CSS3 Command line Git Web standards & accessibility On-page Markup Google Lighthouse Responsive Web Design Project Management WebPageTest Google Pagespeed
Front-End and CSS frameworks:
Bootstrap Foundation Bulma Pure.css
SEO & Log Analyzers:
Google Search Console Screaming Frog SemRush Botify OnCrawl Majestic Ahrefs
Project Management & Workflow:
Atlassian Jira Attask Confluence Slack Trello
Graphic Design / Image editing:
Photoshop Lightroom Gimp
Federico Fioravanti SXO / Technical SEO / Sitebuilder

Applied experience in Online marketing and Product Management in particular on projects related to SEO, UX/UI and Front-End Design. More than 6 years experience in international marketing, working in Agile environments and with a strong understanding of industry trends I am skilled in multitasking, Customer service-oriented and keen on learning and finding new solutions.

Work History
2012 - Current
SEO Consultant & Site Builder Freelance

Website Review, Market Research & On-page SEO audits to drive improvements in line with the latest SEO practices. SEO Audits are focused on:


1 - Findability and Indexing

2 - Site Architecture and URL Analysis

3 - On Page Technical SEO

4 - Site Speed Optimisation for SEO and UX


Tasks & responsibilties:


  • troubleshooting poor rankigns and develop improvement strategies:
  • offering solution for improving ranking, organic traffic and rate of conversions;
  • Design solutions and architecture recommendations suggesting SEO friendly contents;
  • Search Experience Optimization and on-page Markup and Tagging;
  • Keyword identification, comparisons, and strategic recommendations;
  • Measuring and monitoring SEO implementations and results of strategies;
  • UX Research and Usability Testing / review of website performance data and changing SEO methods as appropriate;

Some of the clients I am working for:


Rapturecamps
Fioravantimotors
Supreminox
Hidromec

2018 Mar - 2019 Aug
Technical SEO Specialist liligo.com / eDreams Odigeo Group, Budapest
  • Performing on-page SEO audits, Keyword Research and competitors analysis;
  • Define the SEO roadmap and Develop and execute successful SEO strategies;
  • Identifying technical SEO issues and recommend fixes, onsite optimisation and website architecture changes;
  • Conduct Market and Keyword Research and ensure that content is search-engine friendly to increase the profitability of the SEO strategies and to guide content team;
  • Collect data and reports on traffic, rankings and other SEO aspects;
  • Implementation of Structured Data and On-page Markup.
2017 Jun - 2018 Jan
User Experience Developer Misco Business Services Kft, Budapest
  • Planning and developing cross-functional projects and meetings focused on Front-end features with all relevant stakeholders;
  • Enhance the UI / UX of the website by simplifying processes, improving existing workflows, testing technical aspects of code delivered and as well providing inputs on potential project opportunities;
  • Set the UX strategy for the company, find issues, proposing a solution and developing it (website performance, cross browser compatibility, analisys etc.);
2016 Nov - 2017 Jun
Digital Project Developer Misco Business Services Kft, Budapest
  • Executing technology strategy and architecture recommendations for Digital Innovation projects across EMEA increasing front-end efficiency by developing fully functional and responsive design;
  • Responsible for the operative management of the digital projects; managing and facilitating cross-functional meetings and ensuring steps are executed;
  • Identify new technologies, tools or techniques that improve the journey of users;
  • Measure website performance, evaluate & Develop roadmaps for new web functionality, usability tests & pilots;
CMS:
WordPress Joomla Drupal
Languages

Italian

Native

English

Fluent

Portuguese

Advanced

Spanish

Advanced
Interests

Photography, arts, travelling, web design and photo editing.


Photographer:

Contributing with Creative and Editorial images in the following Stock Photos Sites:


Shutterstock Adobe Stock iStockphoto Unsplash EyeEm


Sound engineer and producer:

Composer of electronic, ambience and background music.


Soundcloud Jamendo ReverbNation

Audio Editing Tools:
Ableton live Propellerhead Reason
2016 Nov - 2017 Jun
Digital Project Developer Misco Business Services Kft, Budapest
  • Executing technology strategy and architecture recommendations for Digital Innovation projects across EMEA increasing front-end efficiency;
  • Responsible for the operative management of the digital projects; managing and facilitating cross-functional meetings and ensuring steps are executed;
  • Identify new technologies, tools or techniques that improve the journey of users;
  • Measure website performance, evaluate & Develop roadmaps for new web functionality, usability tests & pilots;
2014 Jan - 2016 Nov
Digital Content Developer Systemax Business Services Ltd, Budapest
  • Ad-hoc design and development of landing pages / Micro-sites / Blogs layout and design to support online weekly marketing campaigns;
  • Gain user information and monitor results in order to increase customer conversion and engagement;
  • Propose improvements that enhance SEO outcomes and user experience;
  • Organized training session for new joiners about HTML and CSS.
2012 Jun - 2013 Nov
HR Customer Service Representative IBM, Budapest
  • Support of IBM internal accounts (Italy, Spain and Portugal) on HR corporate policies and business guidelines;
  • Interface between customers and the HR Dept. with any Expenses & Reimbursement / Compensation & Benefits queries.
2011 Sep - 2012 Jun
Marketing Assistant Alenis Hungary Ltd, Budapest
  • Responsibility on strategic analysis, planning and marketing promotion for the e-commerce platforms used by the company for Lavazza products.
  • Planning and execution of e-commerce strategy with special focus on campaigns on Search Engines, diffusion of PR communications, posting of commercials on e-business portals, direct emailing and affiliate programs development;
Education
2012
Master in Entrepreneurship And Innovation: 2 yrs
Alma Mater Studiorum, Forlì, (IT)

Thesis: Tecniques, tools and strategies for Web Marketing.
2012
Master in Entrepreneuralship And Innovation: 1 Yr Erasmus program
ISLA - Instituto Superior De Línguas E Administração, Lisbon, (PT)
2007
Bachelor of Economics: 3 Yrs
Alma Mater Studiorum, Bologna, (IT)
2006
Spanish Language and Culture: Intensive Course
Universidad Internacional Menéndez Pelayo, Santander, (SP)